“It is our ambition to brand and market the highest quality, legal cannabis products available today – and to innovate the industry-leading products of tomorrow.

We forsee a future where the hi brand is synonymous with the highest quality and best value in the cannabis space; a vision we plan to support through aggressive marketing and strategic alliances. While we honor the tongue-in-cheek legacy of marijuana puns that got us here, our marketing will nonetheless forsake the black and green, pot-leaf dominated art now common to the genre in favor of targeted messaging and product packaging designed for mainstream appeal.

 

We believe we have a built-in, enthusiastic audience of consumers. We plan to talk to them in the same manner all major brands talk to them.”

 

Governor Gary Johnson 

President and CEO